AUDIO BRANDING

WHAT IS IT AND WHAT IS IT FOR?

To give you a complete understanding, we will compare it with "Visual Branding."

Branding, from the English word "Brand," is the process of creating and managing a brand's identity so that it is recognized, remembered, and emotionally connects with its audience. A brand with a clear branding strategy uses it ALL THE TIME in EVERY POSSIBLE WAY, because this creates consistency and helps it fulfill its purpose.

A brand that is a great example of this is McDonald's. They have a logo. They have colors. They have a concept. Everything is consistent with everything, and they use it all the time, in every possible way: on billboards, in audiovisual ads, on their packaging (individual paper wrappers, cups, cartons holding fries, paper wrapping burgers, etc.).

The same colors and the same logo are used in all applications that people can observe with their eyes. So we could say this is a correct use of Visual Branding, because it is repeated so many times that it reinforces the brand, its concept, and its memorability.

Every time someone sees the combined colors (yellow and red), the logo, and the clown, they will remember the brand. This is achieved through consistent use and a lot of repetition.

And a brand that is remembered becomes one of the first purchasing options in people's minds.

And of course, they also have Audio Branding. It also includes an Audio Logo as a basic piece. But there is much more to it.

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Audio Logo

Listen in the following videos to other applications that are part of maintaining consistency in Audio Branding:

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- A voice-over artist with a specific tone of voice.
- The Audio Logo is created by the voice-over artist.
- The music is consistent with the style of the commercial.

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- The same voice-over artist is used, with a similar intention. It doesn’t switch to a different voice. It maintains the style.
- The music is different but still follows a concept (soft, gives plenty of space to avoid interfering with the voice).

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- They created a different piece, with another concept (it’s not a promotion, it’s an anime video), however, when the characters arrive at McDonald's, the Audio Logo appears as part of the musical track.

AUDIO BRANDING APPLICATIONS

Audio Logo

- It serves as the foundation for creating brand songs and jingles.
- Apps, websites, TV, radio, social media, all types of videos, phone answering systems.

Voice

- A brand voice for voice-overs for any audiovisual or auditory piece.
- Phone answering systems..

Music

- Brand song, adaptable to any style/era.
- Jingles
- Playlists for stores.

Sound Effects

- Apps, websites.
- Interactive applications in stores.
- Brand-specific sounds for audiovisual products.

BENEFITS OF AUDIO BRANDING

+ Memorability

Brands that use sound strategically are 24% more likely to be remembered. 70% of consumers say that music in ads enhances memory and emotional connection with the brand. (Nielsen)

+ Purchase Intent

Brands that use Audio Branding strategies increase their customers' purchase intent by 13% compared to brands that do not use it. (McKinsey & Company)

+ Advertising Effectiveness

Ads that incorporate a distinctive audio piece, such as a jingle or brand sound, increase recall rates by 12 times more than those that don’t have it. Additionally, 67% of consumers remember the brand better when it consistently uses music or sounds associated with it in its advertising campaigns. (The Sound Agency)

+ Engagement on Digital Platforms

Ads with effective audio branding generate 29% more engagement among listeners compared to ads without distinctive sound elements. (Spotify Business)

+ Purchases

Ambient music and brand sound increase in-store sales by up to 30%, due to the creation of an emotionally favorable shopping environment. Consumers in stores with music tailored to the brand have a better experience and are more likely to purchase products. (RetailNext)

WHY DO AUDIO BRANDING WITH MAGIC ESTUDIO?

Our founder, when creating Magic Estudio, already had experience working in music and audio for advertising and film. But he always wondered, "How can I obtain the rational and scientifically verifiable elements behind music and sound?"

So, outside of his studies in marketing, music, music production, and sound, he decided to study and experiment in the field of psychoacoustics (the study of the effects of music and sound on the body, brain, and human mind), holophony, as well as delve into the natural laws that govern communication; he completed a master's degree in screenwriting and has dedicated (and continues to dedicate) many hours to studying the workings of the human mind. The result of this was the development of a Method for the production of music and sound, seeking a balance between the scientific and the aesthetic, between art and technique, which is documented in Policy Letters for the exclusive and confidential use of Magic Estudio's producers.

The benefits of this are reflected in hundreds of brands we've helped with our musical and audio products, and several dozen advertising festival awards won by our clients with our sound and music.

LET'S TALK!